My Argument

I am going to be looking at the representation of women in reality TV programmes. For this, I am going to look at specific examples such as Made in Chelsea, The Only Way is Essex and Geordie Shore. And then as an opposite view of this representation I am going to look at Big Brother, and how it includes people from all over and not just from one specific area. This will give a wider area of research and will enable me to challenge stereotypes from these areas.
As part of my research and understanding of my chosen topic, I need to look at some theories that support or counteract my argument. The first theory that I am going to apply to my argument is the feminist theory. This examines women's social, experiences, interests and feminist politics. Some of the themes that are explored in this theory are discrimination, objectification (especially sexually) and stereotypes. An example of this would be in Made in Chelsea, especially, as the men often see the women as a prize to be won. This is particularly true when two men are involved and it becomes like a competition. However, a counter type of this would be Gemma from The Only Way is Essex. She is a very strong and independent woman, and is often the one to shoot men down and make them feel humiliated.
The second theory that I can apply to my argument is the uses and gratifications theory. This looks at how people's needs influence how they use and respond to the media. It also says that people use media texts for a variety of reasons, these are; information, personal identity, integration and social interaction, and entertainment. The audiences of reality TV programmes watch because they may be able to identify with the characters on screen. As human beings, we are interested in how other people live, whether if they are rich or poor. So watching reality TV programmes allows the audience to see how a different group of people in the UK live. They may also get enjoyment from this.
For my line of production I am going to look at creating a TV magazine interview for a new reality TV programme. This new programme will go against the typical norms that are expected of reality TV. This interview will cover all of the ins and outs whilst being persuasive and informative.
To conclude, the final question for my topic of choice will be "Why are women often misrepresented in reality TV?"

Representation of Women in Reality TV

Women in Reality TV:

• Women in reality TV programmes are represented very differently to the men.
• E.g: "The Only Way is Essex" (ITV2), the women are represented to be very beauty conscious and quite stupid and quite self indulged.
• E.g: "Made in Chelsea" (E4-Channel 4), the women are represented to be very posh, rich - the complete opposite to "TOWIE" because they seem to be more established because of the money that they have. However, when it comes down to the men, the women on both programmes become naïve, this is the similarity between the two.
• E.g: "Geordie Shore" (MTV), this is similar to the other programmes that I have looked at as they try to be the typical stereotype of that particular place in the UK - this makes the people watching believe that everyone in that area are like this, when it may not be the case.
• E.g: "Big Brother" (Channel 5), this is different as it offers a wider range of women from all over the UK with different values and ideologies. But they are set up to be in certain situations - so it poses the question, is it really reality TV? 

The women may be represented in this way because it is more entertaining and interesting for the audience to watch and enjoy. The people that are featured on reality TV programmes are represented as a much more exaggerated stereotype to what they may actually be like, and for this reason, people will either watch or avoid it. The characters in these programmes are often told how to act in certain situations and may even be given situations to be in, creating more entertainment for the audience.

Feminist Theory:

• It examines women's social roles, experience, interests, and feminist politics.
• They focus on analysing gender inequality.
• Themes explored are discrimination, objectification (especially sexually), oppression and stereotyping.
• In most reality TV programmes, the women are seen as a prize to be won by the men- especially in love triangles/rivals. This can be seen as objectifying women as they may not think about the women's feelings, only the prize at the end.
• Feminists would most likely not agree with Reality TV programmes such as these for these reasons.

Audience Theory - Uses and Gratifications Theory:

• People's needs influence how they use and respond to the media.
• Audiences use media texts for a variety of reasons:
• 1.) Information: Gaining a sense of security through knowledge.
• 2.) Personal Identity: Identifying with characters.
• 3.) Integration and Social Interaction: Insight into others lives.
• 4.) Entertainment: Getting enjoyment.
• Audiences may be able to identify with the characters of reality TV programmes and the situations that they may find themselves in.
• They may also get enjoyment from seeing how other people live too.

Final Print Tasks

The picture above is of one my final pieces for the print tasks of my coursework. For one of my 3 pages, I created a full page album poster to be run in the music press. I made sure that I included all the relevant information, for example; the record company, where people can download it, the release date and who the album is by. I wanted to make sure that I created a poster that fit with the genre of music that Megan makes, which is folk. So I chose to use the picture of Megan with her guitar to show the sound of her music. I also chose the background of purple as it complimented the picture and made it stand out much more. By making the poster simple and not too hard to read, it means that it will attract the audience. I created this by using InDesign as it was much simpler to use compared to programmes such as Photoshop.

This picture is of another of my final pieces for the print tasks of my coursework. For this one I chose to do a half page advert for the tour to be run in the music press. I made sure that I included all of the relevant information, for example; when and where, where people can buy tickets, the record company and who the tour is for. It was important to me that this advert looked professional because it is meant to be run in the music press and the readers will not pay attention to it if it looks messy or un-professional. Using InDesign I was able to change the picture to black and white so it looks more intriguing. I then made sure that the writing on the image was clear enough to be able to read, so I made it white and bold. The photo follows the 'rule of thirds' composition, with Megan featured on the left third of the image, this makes it all more appealing to the eye of the audience, and makes it easier to receive the information. This allows the text to fill the vast amount of empty space leftover, as this is the most important piece of information to be seen by the audience.

Finally, the picture above shows the final piece for my print task of my coursework. I chose to do a press release to be sent to journalists that includes information about Megan and her music. I included biographical information, news on her album and tour and how people could get a hold of the person in charge if they needed more information. I also included 3 promotional photographs to go along with the information to interest the journalists and potential audiences that will read it. I used Microsoft Word to produce this press release as it gave me the features most suited to what I wanted to achieve. This included line spacing (1.5pt) to make the information clearer and easier to read.

Artist Promotional Video - Final Edit AS Media Coursework

This is my final edit for my broadcasting task as part of my media coursework. I decided to do a promotional video that includes biographical information, live footage of musical performances and an original song that plays in the background.

The camera angles that I used were pretty basic. I mainly used mid wide shots with a few mid-close ups. I decided to use these shots because I wanted the video to be very simplistic and only focus on the singer and what she was saying, rather than anything else in the room. I used natural lighting in the video to also give the video a simplistic feel. This is similar to the music genre that I have chosen to promote and is the reason as to why I made these choices.

The music in the video is non-diegetic and is an original song by the singer, and I was given permission to use the song to avoid copyright issues. Some of the music from live performances that are in the video are originals and others are covers. However, Megan has put her own spin on the covers making it seem as though it is a different song all together.

In editing, I added some effects to the video. When I included the live performances, I made sure to use the swap scene effect to make the video run smoothly. If I did not do this, the video could have looked quite bitty and like it didn't flow properly. To get back into the talking parts of the video, after a music performance, I made sure that the videos faded out so that it would run smoothly again.

Venue Research

For my print based task I am creating a poster for the artist's debut album, but I am also creating a half page tour flyer to promote it.
In preparation to creating this flyer, I needed to do some research into venues that would be appropriate for the genre of music that she plays and for the amount of people that may attend the concert.
Because she is a folk singer-songwriter, the best venues for her to play would be relatively small, intimate places where she can interact better with her audience. Also because this would be her first official tour with the debut album, it would be expected that not many people would know or listen to her music yet. Therefore, smaller venues would be best.
The picture below shows some websites that I looked at in order to get my research about appropriate venues:

 Here are the places that I have decided to choose:

1.) Olympia Theatre, Dublin - 1,600

2.) O2 ABC Glasgow, Glasgow - 922

3.) O2 Leeds Academy, Leeds - 2,800

4.) The Ritz, Manchester - 1,500

5.) The Leadmill, Sheffield - 900

6.) Albert Hall, Nottingham - 750

7.) The Institute, Birmingham - 2,000

8.) O2 Academy Bournemouth, Bournemouth - 1,800

9.) The Wedgewood Rooms, Portsmouth - 500

10.) Concorde 2, Brighton - 600

11.) Koko, London - 1,500

12.) Shepherd's Bush Empire, London - 2,000

I feel it would be best to do more shows in London as it is the place where music is celebrated and experienced much more than in other places in the UK.

Broadcasting Task (Preview)

This is a preview of my promotional video for the broadcasting task. This is only the ending of the video, but I just wanted to experiment with editing software and with incorporating music with the video before I began editing the whole thing.

I used Windows Movie Maker to create this. It was easy to use and made the editing process a lot simpler. I will definitely use this software to edit my final video.

First Print Draft

Before creating my first draft for one of my print tasks, I did some research. I am going to create an album flyer that will be run in the music press. So to research this I looked up some album flyers that had previously been run in the music press.

This is what I found. Researching these different styles helped me to create my own album flyer. The consistency that can be seen from these flyers is something that I wish to incorporate in my print task as it looks much more professional and will look like it actually belongs in the music press.

Below is a picture of my first draft of my album flyer. I wanted to keep the consistency that most other album flyers have so that it looks professional, and I feel like I have accomplished this.

Luke Friend sings I Will Wait by Mumford and Sons

The X Factor has been around for the past 10 years and only in recent years has there been more versatile and not so "mainstream" singers.
This is an example from this years X Factor.

Luke Friend has been one of this years "underdogs" of the competition. He has been consistently good, but never outstanding. However he is one of the very few contestants who has the ability to completely change a pop song to make it sound a lot more like his sort of style. Luke has played his guitar multiple times on the show and more often than not he has changed his given song into a more indie/folk sounding song.

In this particular example, Luke Friend has taken a Mumford & Sons classic (who I looked at for my research) and performed it to such a high standard that he had 3 out of the 4 judges on their feet.
This example supports my point that not many people know much about folk music but that it is becoming much more popular as it is now appearing on programmes like The X Factor. As it is becoming more popular , there will be more of a demand for it to be on TV. So in order for The X Factor to stay current and up to date, they need to gratify the needs of their audience by giving them more of what they want.

This particular show raked in an audience of 8.22 million, meaning that this genre of music would have been exposed to that many people which also means that it would get a lot more attention if these people liked what they heard and saw. And these viewing figures do not take into account the secondary audience that would have also been watching. So the final rating would have been much higher, meaning that folk music could get a lot more attention.

Questionnaire Results

Before carrying out my questionnaire, I made a hypothesis as to what I was expecting to find from carrying out this questionnaire. I expected that the majority of people who took part would not listen to folk music, but I expected that a lot of them would listen to pop music. One of the reasons why I chose the genre of folk was because I knew that not many people would listen to it so I felt it needed to be promoted and deserved to be heard. I also predicted that the majority of people would have been to a concert/festival/gig of some sort which is where I picture my singer performing. Below is a picture of my questionnaire that I carried out:

After asking these set of questions to 30 people with a mixture of ages, genders and preferences, I managed to prove my hypothesis right. Of the 30 people that took part in my questionnaire, only 10 of them said that they listened to folk music and the majority of these people tended to listen to most other genres of music too.
And 14 people had been to a festival at least once, proving that most people are open to listen to most types of music as that is what festivals are all about. And all but one person had been to a concert or gig of some sort, proving my hypothesis yet again.
From these results it is clear to see that my reasoning for choosing the genre of folk was a good decision and that I should definitely continue with my idea.

New Broadcasting Idea

This is my new idea for the broadcasting task, I am going to make a promotional video that will be posted on the singers' website and Facebook page.
These three pictures show my idea for this video in detail, they include a picture of what each shot will look like, how long the shot will last and what sound or dialogue there will be.

After doing some research into interviews and different styles of them, I found some relaxed and laid back ones that I liked the style of. After looking into a particular interview (The T4 Made In Chelsea one) that I liked, i decided that this would be the overall look and style of my video.
Looking at this video helped me to come up with the idea to use bright colours and to use sofas to make the interview seem less formal.


Creating this storyboard has helped me to get all of my ideas down in one place so I can see what is going to work and what isn't. It also has helped me to work out the timings of each shot and how long the video will need to be.
The brief says that this promotional video must be between 2-3 minutes. So with interview scenes, quick shots of music videos and personal videos, my video will be around 2 minutes and 30 seconds.

The shots that I have chosen to use are quite standard and easy to do (inspired by the T4 Made In Chelsea interview). The shots that I am going to use are long shots (for the interview scenes), medium long shots and up close shots (for music videos etc) and I will also use a few edited screens that will be included once all the filming is finished. I chose to use these shots because they are simple and easy to watch. They won't be too much for the audience to grasp but won't be too simple that they won't want to watch.

T4: Made in Chelsea Interview (Broadcasting Idea)

For my broadcasting idea, I am going to create a promotional video. This video will include information about my singer, for example; defining her genre, who her influences are etc.

This is an example of a T4 interview that was aired in 2011. I chose this video because I like the style of interview that it is in. It is quite laid back and chilled out and this is the type of interview that I would like to create. The sofas that the guests and presenters are sat on give this interview its laid back feel, this is why I am going to use sofas in my video to recreate this feel too. The questions that are asked in this video aren't too heavy or hard to answer so this is also another reason why I like this style of interview.

In the middle of the interview they show an exclusive preview of what is coming next for the latest Made in Chelsea series. This is another element that I liked as it is something that I would like to include in my video but with music and videos to get a more personal feel in the interview.

The camera angles in this interview are pretty standard and are quite typical of an interview, but this is also why I like it. The simplicity of it makes it easier for the audience to watch. However, it does change shots quite a lot. Whenever a new person speaks, the camera has a close up shot of the person's face and then zooms back out when the interviewer speaks again. I think this is also another element that I would like to incorporate as it will be simple but not too boring that people won't want to watch.

I also like the bright colours that are in the background of the studio that this interview is in. It catches the viewers eye and will therefore draw them in to watch the interview. I would like there to be a lot of colour in my interview too as I think it does make it look a lot more interesting and may appeal to a wider audience.

Statement of Intent

My idea is to promote a new and upcoming acoustic folk singer-songwriter from the UK called Megan Linford. She is 16 years old and lives in Portsmouth. With a very musical and theatrical background, she is self-taught on the guitar, piano, banjo and ukulele. Her music is very guitar influenced and she plays this live when performing.

The genre of this music is acoustic folk, so people who are fans of this genre will enjoy Megan's music. But also people that are fans of singer-songwriters will be interested in her music too. Because of this genre, and the interest and development in folk music over the past few years, I think that the initial target audience will be teens, around the age of 16 upwards. This is also similar and fitting with the singer's age too.

For the tasks part of the coursework, I am going to do the print based media task and the broadcasting task.
 For one of the print based parts, I am going to make a full page advert for the album. I plan for the album to look quite simple and basic, as to fit with the chosen genre. The folk music is very calm and peaceful, and I want the album artwork to mirror this. I would like the cover to have her full face and shoulders in shot. Either that or the singer playing an instrument instead.
For the second part of the print based media task, I am going to create a half page advert for the tour. I plan for the advert to have an image of the singer on stage, playing the guitar. The dates will be clear to see and will state all the relevant information, for example; where to buy tickets and how much they will cost.
And for the final part of the print based media task I plan to create a press release to be sent to journalists. I plan for the press release to include background information, interesting things, musical influences, what she does/did to get to where she is. I will also include 2 promotional photographs so that they know what she looks like. I will make the press release at least 1 and 1/2 sides long in order to meet the briefs requirements.

For the broadcasting task, I am going to create a 2-3 minute promotional video on my chosen singer to be posted to her Facebook page and other social media websites. This video will include biographical information in an interview format, videos of the singer and music. I plan for this to be quite a casual set up as to make the video easy to watch and so the singer being interviewed feels comfortable and relaxed. I have created a storyboard to collect all of my ideas in one place. This has helped me to see which format will work and how to set up the room that we shall interview in.

Response to Feedback

The feedback from my presentation showed me that my media product has the potential to actually work, but that I need to do some more research into media theories and audience demographics for my singer as this is something that my presentation was lacking. So in this blog post I am going to research some of the things that should have been included.

There are 3 questions that should be considered when looking at audience theories, these are:
1.) Why do audiences choose to consume certain texts?
2.) How do they consume texts?
3.) What happens when they consume texts?
And there are 3 theories of audience that my help my coursework:
1.) The Hypodermic Needle
2.) Uses and Gratifications
3.) Reception Theory
However, only one of these theories applies to my coursework focus and that is the Uses and Gratifications theory.

The Uses and Gratifications theory assumes that the audience is an active audience and is concerned with why people consume media texts, and what they do with these media texts. This theory suggests that people's needs influence how they use and respond to the media. Blumler and Katz identified 4 reasons for using a media text:
1.) Diversion - Escape from their issues
2.) Personal Relationships - Use for interaction
3.) Personal Identity - Learn behaviour and values from the texts
4,) Surveillance - Useful information
This theory does apply to my media coursework as people may have a need for new music, or may like folk music so will go looking for this to fulfil their needs. They may listen to my singer's music to escape from their issues or they may be able to relate to the lyrics that she sings about.

Something else that was missing from my presentation was the demographic classification of my media product and the primary and secondary audiences too.
Looking at my research I can see that my media product would appeal to people in the social grades of A-C1 and maybe C2. This is because not many people know about this genre of music and so these artists tend not to release music as often as other artists that are quite mainstream. Therefore making it cost more when it is released. Also these artists tend to do a lot live gigs and festivals which do cost a lot of money. So the people in these social grades would be able to afford this.
The primary audience for my singer would be the people of these social classes and people around the ages of 16 and 20 as they can relate to the singer's age, and maybe be able to relate more to her lyrics. And the secondary audience for this media product would be either their friends or their families who may be around when they are listening to this music.

Proposal Feedback

The Proposal Pitch

This presentation shows my proposal for my idea for my media coursework. In this presentation I have explained what the idea is, who the audience is and what research I have done to back up my ideas.
Doing this presentation has helped me to see where I need to improve and what holes need to be patched up. After doing this presentation, I also received a lot of feedback from class members.

This feedback said that I should consider more media concepts and look at and include some media theory as this is something that my presentation was lacking. Another point that people picked up on was my lack of audience demographics and groups. This is because folk music has such a wide audience and varies in age groups, as I have found in my research, so it is that much harder to pin it down to just one group or age group. But hopefully once I have carried out a questionnaire, I will fins an audience and age group that like folk music so I can pin it down.

The feedback also gave some good comments. For example, a lot of people commented on the amount of research that I had done to come up with my idea. They also commented on the amount of example that I have looked at to come up with an initial broadcasting idea.
But overall people thought that it was a good idea and that it had the potential to be a media product.

From these comments I am going to some more research into media theories and include them in future presentations and such. Also I am going to look further into the audience demographics of my media product after I have carried out my questionnaire on a variety of people and age groups.

The History of the Music Press

                  

The first music magazine that was published was Billboard Magazine, which was printed in 1894 but became well known in 1936. Billboard magazine then gradually evolved into radio airplay and record sales charts.

Melody Maker then began in 1926, this was a Jazz Magazine. By the 50s, it had competition from New Musical Express (NME). This appealed to a younger audience as it had coverage on the up and coming rock scene. Both magazines offered weekly information on new record releases.

Crawdaddy and Bomp are examples of music fanzines that exist now, these first came around in the 60s. It is thought that they emerged from sci-fi and comic related publications. These types of magazine are mainly for a niche audience because they are mainly focussed just around one topic or type of music.

1967 saw the Rolling Stone magazine created. It soon became an important part in the culture of youth with articles about music and social change. However, this magazine was less factual information and more about the culture of music.

Smash Hits magazine was created in 1978 and was aimed at teens. This magazine is important to the development of music because it covered music in a different way. This is because it was a genre-specific magazine. Along the similar styles of Smash Hits, Kerrang! was then introduced in 1981.

The Face was launched in 1980, this was a monthly magazine that offered the colourful layout of Smash Hits but was aimed at an older audience. This magazine stopped running in 2002, but it did influence other magazines like Q Magazine and Uncut.

In 1980, a magazine called Record Collector became available. This was a magazine that was filled with adverts and contained sources of buying and selling music. This was sort of the start of people turning to the internet to get their music fix and information on new record releases. As this magazine told people where they could go to get this information rather than in a magazine.

Nowadays, music magazines have become less popular as getting new information on new music is very easy, thanks to Twitter and Facebook. You can now also use the internet to buy music magazines.

Flyer Example

This is an example of a flyer for a single. The artist whose single is being promoted from this flyer is Olly Murs, who is a British singer-songwriter from the UK.

This flyer was made to promote a single that was going to be released sometime soon. It includes all of the relevant information that a potential buyer would need. For example, the artist, the people featuring on the track and the single's artwork. The colours of the writing match what he is wearing and are big bold so that they stand out as much as possible.

Olly Murs is a singer that is aimed at children and teens, this is because his music can be generalised as "pop", which is also associated with being a child's favourite genre. He is also featured on some children television channel's adverts. This engages the children into the advert, therefore making them look at the product that they are selling or advertising.

The graphology that is used for the singer’s name is how it is presented on all his forms of merchandise. This means that to people who do not know what his name is, or what his logo looks like, they can now see from this flyer for his single.

The image used on this flyer appeals to the audience and genre of "pop" music as it is of Olly Murs himself. This is a general trend for pop music artists to use their faces and image to promote themselves as much as possible. Therefore letting people know what they look like, as this will be what some people will first see of this singer.

This is a good example of a flyer for a single as it gives all the relevant information on one side of the flyer, for example; the single name, who the song features and the single artwork. For the print media based task, I would like to create a flyer for a single or an album and this has helped me to develop my ides further.

Music Production Poster Example

This poster is an example of a music production poster for a gig. The band whose gig it is advertising is Kodaline, an indie-alternative rock band from Ireland.

This poster was made to promote a gig that they were doing in the area. It includes all of the relevant information that a potential attendee would need. For example, the date, time and place are all placed where they can be seen clearly. The colours contrast each other as parts are black and others are a goldy colour, making the lettering stand out as much as possible.

Kodaline is a band that is aimed at teens and young adults, this is because they are often featured on such radio stations like Radio 1 and TV channels like BBC 3 and the MTV channel, MTV Rocks. These are all aimed at this demographic too. Their main audience is between the ages of 16-30 and would be fans of indie music.
The graphology that is used for the band's name, is their actual logo, this means that their fans will already know who they are and new potential attendees who do not know their music, will be able to recognise them from now on from their logo.
The image used on this poster appeals to the audience as it isn't of the actual band itself, but it is quite abstract. This is a general trend in indie music posters and albums etc.. Because the image is so abstract, it will make the audience think and wonder what is going on in this image.

Because the imagery and artistic direction of this poster are quite unique, it means that the poster is aimed at a more niche audience, and mainly for the people that already know the band so that they know what to expect.
This is a good example of a poster for a gig as it looks interesting, it stands out, has an interesting image and features all of the main things that a gig poster should have. For the print based media task, I would like to create a poster for a gig and this has given me some ideas as to what I can do with it.

Gentlemen of the Road Stopovers 2013 (Tour Promotion Example)

This is an example of a promotional tour trailer which can be used for the broadcasting part of the brief task. Mumford & Sons put on a festival once a year in the summer, they invite some of their folk music friends to join them in performing in some of the UK's most serene and "out of place" places.

The trailer gives an insight into what might happen at the festival and the music fits with the genre of the music that they and they're folk music friends’ play. In the trailer it shows some clips from previous shows that they have done on this special summer tour. It shows them on-stage  giving prospecting people an insight as to what they can expect from the festival shows, and it shows some crowd reactions as it shows the excitement that this festival can bring to people, maybe persuading more people to come to the festival.

This video includes some interesting camera angles and shots. It has a slow start that shows a lot of shots of the woods and of trees, this draws the audience in and will make them want to watch further to see what it is all about. In the middle of the video, there is a tracking shot. This doesn't really show what it is filming until it is zooming out, this is a good thing to include and it will make the audience question what the video is all about and will continue watching. And finally, the video ends with a montage of loads of clips of Mumford & Sons on stage. Therefore answering any questions that audience members may have as to what this video is about. So the shots that are used means that it fits the genre of the video as it is a teaser trailer.

This is a good example of a promotional video for a tour because it gives all the relevant information, for example where they are going to be performing. If I were to create a tour promotion video, I would take a lot of the elements from this video as I found it very useful in my research.

House Style of a Music Magazine

This NME cover features the indie rock band called Haim. NME have a very distinctive, varied style. On this cover there are many house styles that would feature usually on every NME cover.

For example, the logo for the magazine "NME" is red, as it is on every cover, and is placed in the top left of the magazine. The red of the logo, allows it to stand out as the background of the magazine is white.

Another example of a house style on this music magazine is where the barcode is placed. It is in the bottom right, where it is on the cover of all of their magazines. It isn't in the way of anything and from this cover we can see how it fits with the image as it is slightly tilted, like the image.

A different example of a house style on this magazine cover is where the band is placed on the cover. Haim are featured on the front, centre of this magazine. For every one of NME's covers, they have a band or singer in the centre of the cover. This is so that they can be seen easily and stands out to fans of the artist or magazine.

The final example of a house style on this magazine is the writing that is featured on the cover. For each cover there is a different font style. This can change due to the singer or band as it depends on what style of music the artist makes. But the font style then stays consistent for the rest of the cover. On this magazine it is quite bold and crazy when it says their name and this carries on with the rest of the magazine. The name of the band on this cover is their logo, so the way that the magazine carries on this trend throughout the whole cover is almost as if it is giving the band an identity so that people will remember them.

I like this example of a house style of a magazine because it defines the band straight away just from the front cover. This is something that I would like to be able to do if I decide to create a front cover of a magazine as this will be the first thing that the audience will see, if they do not know who the band/singer is. Also the manipulation of photography that the band have used on the cover is very clever too. The band are seen taking a photograph with a camera and the front cover is made to look like they are in an old polaroid picture.

Folk Music Moodboard

This is a mood board for my new idea, for promoting a new and upcoming folk singer. Creating another mood board has definitely helped me to look at my new idea and see where I want the idea to go.

I looked at the type of music that the singer will sing and play, the types of people that may listen to this genre of music, how the band would dress when performing and where I think the singer’s music could be played.
This mood board has helped me to see who the music will be aimed at and where this style of music could potentially be performed, i.e. a music festival. It has also shown me that the genre that I want to do now is definitely folk and sub genres that branch off of this. And I think that festivals and smaller events would suit this genre best.