This is an example of a promotional tour trailer which can be used for the broadcasting part of the brief task. Mumford & Sons put on a festival once a year in the summer, they invite some of their folk music friends to join them in performing in some of the UK's most serene and "out of place" places.
The trailer gives an insight into what might happen at the festival and the music fits with the genre of the music that they and they're folk music friends’ play. In the trailer it shows some clips from previous shows that they have done on this special summer tour. It shows them on-stage giving prospecting people an insight as to what they can expect from the festival shows, and it shows some crowd reactions as it shows the excitement that this festival can bring to people, maybe persuading more people to come to the festival.
This video includes some interesting camera angles and shots. It has a slow start that shows a lot of shots of the woods and of trees, this draws the audience in and will make them want to watch further to see what it is all about. In the middle of the video, there is a tracking shot. This doesn't really show what it is filming until it is zooming out, this is a good thing to include and it will make the audience question what the video is all about and will continue watching. And finally, the video ends with a montage of loads of clips of Mumford & Sons on stage. Therefore answering any questions that audience members may have as to what this video is about. So the shots that are used means that it fits the genre of the video as it is a teaser trailer.
This video includes some interesting camera angles and shots. It has a slow start that shows a lot of shots of the woods and of trees, this draws the audience in and will make them want to watch further to see what it is all about. In the middle of the video, there is a tracking shot. This doesn't really show what it is filming until it is zooming out, this is a good thing to include and it will make the audience question what the video is all about and will continue watching. And finally, the video ends with a montage of loads of clips of Mumford & Sons on stage. Therefore answering any questions that audience members may have as to what this video is about. So the shots that are used means that it fits the genre of the video as it is a teaser trailer.
This is a good example of a promotional video for a tour because it gives all the relevant information, for example where they are going to be performing. If I were to create a tour promotion video, I would take a lot of the elements from this video as I found it very useful in my research.
There is some good camera work here, which you might want to consider. From the slow start and lingering on scenic shots (high angle), to the montage at the end. Very effective
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