My idea is to promote a new and upcoming acoustic folk singer-songwriter from the UK called Megan Linford. She is 16 years old and lives in Portsmouth. With a very musical and theatrical background, she is self-taught on the guitar, piano, banjo and ukulele. Her music is very guitar influenced and she plays this live when performing.
The genre of this music is acoustic folk, so people who are fans of this genre will enjoy Megan's music. But also people that are fans of singer-songwriters will be interested in her music too. Because of this genre, and the interest and development in folk music over the past few years, I think that the initial target audience will be teens, around the age of 16 upwards. This is also similar and fitting with the singer's age too.
For the tasks part of the coursework, I am going to do the print based media task and the broadcasting task.
For one of the print based parts, I am going to make a full page advert for the album. I plan for the album to look quite simple and basic, as to fit with the chosen genre. The folk music is very calm and peaceful, and I want the album artwork to mirror this. I would like the cover to have her full face and shoulders in shot. Either that or the singer playing an instrument instead.
For the second part of the print based media task, I am going to create a half page advert for the tour. I plan for the advert to have an image of the singer on stage, playing the guitar. The dates will be clear to see and will state all the relevant information, for example; where to buy tickets and how much they will cost.
And for the final part of the print based media task I plan to create a press release to be sent to journalists. I plan for the press release to include background information, interesting things, musical influences, what she does/did to get to where she is. I will also include 2 promotional photographs so that they know what she looks like. I will make the press release at least 1 and 1/2 sides long in order to meet the briefs requirements.
For the broadcasting task, I am going to create a 2-3 minute promotional video on my chosen singer to be posted to her Facebook page and other social media websites. This video will include biographical information in an interview format, videos of the singer and music. I plan for this to be quite a casual set up as to make the video easy to watch and so the singer being interviewed feels comfortable and relaxed. I have created a storyboard to collect all of my ideas in one place. This has helped me to see which format will work and how to set up the room that we shall interview in.
